Hi! 👋🏽  I’m Joel (“Jo-el” like Embiid 🏀) a strategist from Miami, FL.

Once hoping to be a curator, I worked at The Bass Museum, Nina Johnson Gallery, and Locust Projects, where I developed my passion for contemporary art. However, after going to UT Austin and through the Texas Creative portfolio program as a writer, I found advertising to be an even greater way to engage audiences through creative media.

Now, I’m working to utilize all these experiences through strategy to build brands that shape culture. I have done so at R/GA NY, Invisible North, PREACHER and currently at Wieden+Kennedy NY.

Reach out (or find out what fruit I’m eating) at

Lets make something cool together.